Contractual Norms between Global OTT Platforms and Korean Production Companies : From the Perspective of Classical and Relational Contracts

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Key Points

This research analyzes the normative order underlying contracts between global OTT platforms and Korean production companies, focusing on the process rather than just the outcomes.
In-depth interviews with 14 production company representatives
Analysis based on Macneil's relational contract theory
Focus on the contractual experiences related to execution, reciprocity, and solidarity
The execution norm permeates contracts with global OTTs, emphasizing secured profits over uncertain rights.
Reciprocity is a significant factor in transactions, sustained by major creative personnel's preferences for global OTTs.
In transactions with domestic OTTs, solidarity operates more broadly, compensating for resource limitations through flexible rights distribution.

Analyzed contractual norms in Korean production, indicating varied implications based on context.

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Hayoung Oh (2026) studied this question.

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