The Age of Memes － Why Is Broadcasting Hesitating? : Focusing on Broadcast Program Producers’ Interpretations

Q: What does this research mean for the field?

Traditional broadcasting producers hesitate to actively adopt memes due to a structural lag and a dilemma of symbolic capital caused by the conflict between the variable nature of memes and the rigid broadcasting production system. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

최시온; Jimin Byun; JunHyeong Hwang; MinHu Jo; CheorCin Park

doi:10.22876/kab.2026.40.3.011

May 31, 2026Korean Journal of Broadcasting and Telecommunication Studies

The Age of Memes － Why Is Broadcasting Hesitating? : Focusing on Broadcast Program Producers’ Interpretations

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Key Points

This study explores the paradox of why broadcasters are hesitant to embrace memes despite public interest.
Conducted in-depth interviews with 13 broadcast producers across various genres such as entertainment and variety shows.
Utilized Bourdieu's field theory and perspectives on cultural producers to analyze the findings.
Examined the autonomy of the broadcasting field and the processes of acquiring and losing symbolic capital associated with meme usage.
Identified a decrease in autonomy among broadcasters impacting their engagement with meme culture.
Uncovered challenges related to acquiring symbolic capital while navigating the evolving digital hierarchy.
Highlighted strategic positions taken by producers in response to structural delays and the dilemmas around symbolic capital.

Implication

Qualitative analysis reveals broadcasters' challenges in adopting memes due to cultural shifts and symbolic capital dilemmas.

Abstract

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Cite This Study

최시온 et al. (2026) studied this question.

synapsesocial.com/papers/6a2cf300faef96ed7f0558e1 https://doi.org/10.22876/kab.2026.40.3.011

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The Age of Memes － Why Is Broadcasting Hesitating? : Focusing on Broadcast Program Producers’ Interpretations

Key Points

Implication

Abstract

Discussion

Cite This Study

The Age of Memes － Why Is Broadcasting Hesitating? : Focusing on Broadcast Program Producers’ Interpretations

Key Points

Implication

Abstract

Discussion

Cite This Study

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