November 1, 1969

Prediction of New Product Performance: An Analytical Approach

Key Points

Key points are not available for this paper at this time.

Abstract

Few attempts have been made to build analytical models for predicting product performance before market introduction. This article describes and applies a model for predicting consumer trials and repeat purchases as a function of controllable and uncontrollable marketing variables.

KI fragen

Bookmark

Cite This Study

Claycamp et al. (Sat,) studied this question.

synapsesocial.com/papers/6a15e8cea215942ca9e3dc45 https://doi.org/https://doi.org/10.1177/002224376900600402

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Applications of the sciences in marketing management1968 · 93 citations
2Early Prediction of Market Success for New Grocery Products1960 · 160 citations
3Demon: Decision Mapping Via Optimum Go-No Networks—A Model for Marketing New Products1966 · 38 citations
4Early Prediction of Market Success for New Grocery Products1976 · 430 citations
5Use of Consumer Panels for Brand-Share Prediction1968 · 143 citations

KI fragen

Bookmark