Jüngste Forschung hat zwei Faktoren identifiziert, die die Wahrnehmungen der Verbraucher bezüglich einer Markenextension beeinflussen: Markenaffekt und die Ähnlichkeit zwischen den ursprünglichen und den erweiterten Produktkategorien. Allerdings, ...

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Cite This Study

Broniarczyk et al. (Sun,) haben diese Frage untersucht.

synapsesocial.com/papers/6a173ea1fc01439fbf2c307c https://doi.org/https://doi.org/10.2307/3152195

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Beyond literal similarity.1979 · 633 citations
2The Detection and Interpretation of Interaction Effects Between Continuous Variables in Multiple Regression1990 · 749 citations
3Product Class Advertising Effects on First-Time Buyers' Decision Strategies1980 · 115 citations
4Determinant Buying Attitudes: Meaning and Measurement1968 · 336 citations
5Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1991 · 1,289 citations

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Beyond literal similarity.1979 · 633 citations
2The Detection and Interpretation of Interaction Effects Between Continuous Variables in Multiple Regression1990 · 749 citations
3Product Class Advertising Effects on First-Time Buyers' Decision Strategies1980 · 115 citations
4Determinant Buying Attitudes: Meaning and Measurement1968 · 336 citations
5Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1991 · 1,289 citations