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Journal Article The Nominal Group Technique: Its Potential for Consumer Research Get access John D. Claxton, John D. Claxton Search for other works by this author on: Oxford Academic PubMed Google Scholar J. R. Brent Ritchie, J. R. Brent Ritchie Search for other works by this author on: Oxford Academic PubMed Google Scholar Judy Zaichkowsky Judy Zaichkowsky Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 308–313, https://doi.org/10.1086/208818 Published: 01 December 1980 Article history Received: 01 March 1978 Revision received: 01 August 1980 Published: 01 December 1980
Claxton et al. (Mon,) studied this question.