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December 1, 1980Journal of Consumer Research80 citations

The Nominal Group Technique: Its Potential for Consumer Research

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JCJohn D. ClaxtonJRJ. R. Brent RitchieJZJudy Zaichkowsky

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Abstract

Journal Article The Nominal Group Technique: Its Potential for Consumer Research Get access John D. Claxton, John D. Claxton Search for other works by this author on: Oxford Academic PubMed Google Scholar J. R. Brent Ritchie, J. R. Brent Ritchie Search for other works by this author on: Oxford Academic PubMed Google Scholar Judy Zaichkowsky Judy Zaichkowsky Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 3, December 1980, Pages 308–313, https://doi.org/10.1086/208818 Published: 01 December 1980 Article history Received: 01 March 1978 Revision received: 01 August 1980 Published: 01 December 1980

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Claxton et al. (1980) studied this question.

synapsesocial.com/papers/6a2168c136bad5b948f1aa83https://doi.org/10.1086/208818
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