October 1, 2002

Integrating Technology in Marketing Education: Perspective for the New Millennium

NMNaresh K. MalhotraGeorgia Institute of Technology

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Abstract

This article offers a perspective on the integration of technology in marketing education. We highlight the importance of the topic, define technology and discuss the various issues confronting marketing educators. To provide an introduction to this special issue, we classify and summarize the various articles that appear. We conclude with some thoughts on the future of technology in marketing education.

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Naresh K. Malhotra (Tue,) studied this question.

synapsesocial.com/papers/6a2237ee1b095894fc4ede55 https://doi.org/https://doi.org/10.1080/10528008.2002.11488794

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