What type of study is this?

This is a Quantitative Research study (also classified as: Observational).

September 10, 2025

Determination of Purchasing Decisions through Purchase Interest: Analysis of Somethinc Skincare Product Quality

Key Points

Product quality significantly influences purchase interest and decisions among Generation Z consumers.
200 respondents from Bekasi City were surveyed to analyze buying behaviors linked to product quality.
The study utilized a structural equation model approach with SmartPLS 4.0 to test hypotheses.
Findings may inform marketing strategies targeted at Generation Z consumers to enhance purchase rates.

Abstract

This article discusses the influence of Product Quality through Purchase Decisions on Purchase Intention. This research is a quantitative research where the objects used are Generation Z in Bekasi City. The number of samples used in this study was 200 respondents. The design used is hypothesis testing using the structural equitation model (SEM) method - SmartPLS 4.0. Based on the conceptual framework created, it can be concluded that the hypothesis is that product quality has an effect on purchase interest and purchase decisions.

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Cite This Study

Siska Aprelyani (Sun,) studied this question.

synapsesocial.com/papers/68c1e07d54b1d3bfb60fd427 https://doi.org/https://doi.org/10.38035/sncsr.v1i1.278

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