What type of study is this?

This is a Quantitative Research study (also classified as: Observational).

September 10, 2025

Determination of Purchasing Decisions through Purchase Interest: Analysis of Somethinc Skincare Product Quality

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Authors

SASiska AprelyaniUniversitas Bhayangkara Jakarta Raya

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Implication

Quantitative research reveals a significant link between product quality and purchase interest in Generation Z, suggesting effective marketing strategies.

Key Points

Product quality significantly influences purchase interest and decisions among Generation Z consumers.
200 respondents from Bekasi City were surveyed to analyze buying behaviors linked to product quality.
The study utilized a structural equation model approach with SmartPLS 4.0 to test hypotheses.
Findings may inform marketing strategies targeted at Generation Z consumers to enhance purchase rates.

Cite This Study

Siska Aprelyani (2024) studied this question.

synapsesocial.com/papers/68c1e07d54b1d3bfb60fd427 https://doi.org/10.38035/sncsr.v1i1.278

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Implication

Quantitative research reveals a significant link between product quality and purchase interest in Generation Z, suggesting effective marketing strategies.

Determination of Purchasing Decisions through Purchase Interest: Analysis of Somethinc Skincare Product Quality

Discussion

Member takes

Implication

Key Points

Cite This Study

Determination of Purchasing Decisions through Purchase Interest: Analysis of Somethinc Skincare Product Quality

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider