The Influence of Brand Awareness, Perceived Quality, Celebrity Endorsement and Brand Equity on Buying Interest in Somethinc Skincare Product

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Quantitative research identifies key drivers affecting buying interest in Somethinc skincare, suggesting celebrity endorsement plays a critical role.

Brand awareness and celebrity endorsement significantly influence brand equity for Somethinc skincare products, enhancing purchase interest.
Among the 160 respondents, brand equity emerged as a major motivator for purchase intention, indicating its importance in marketing strategies.
Quantitative analysis employed multiple linear regression, including hypothesis testing to evaluate relationships between brand factors and purchasing decisions.
The findings imply that while some factors boost brand equity and interest, perceived quality may not directly impact the buying decision for Somethinc products.

Pertiwi et al. (2025) studied this question.

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View Full Paper

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Authors

Quantitative research identifies key drivers affecting buying interest in Somethinc skincare, suggesting celebrity endorsement plays a critical role.

Brand awareness and celebrity endorsement significantly influence brand equity for Somethinc skincare products, enhancing purchase interest.
Among the 160 respondents, brand equity emerged as a major motivator for purchase intention, indicating its importance in marketing strategies.
Quantitative analysis employed multiple linear regression, including hypothesis testing to evaluate relationships between brand factors and purchasing decisions.
The findings imply that while some factors boost brand equity and interest, perceived quality may not directly impact the buying decision for Somethinc products.

Pertiwi et al. (2025) studied this question.

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