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September 10, 2025Jurnal Ekonomi Teknologi dan Bisnis (JETBIS)

The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand

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Celebrity endorsements significantly impact brand image, brand credibility, and repurchase intention.
Brand image mediates the relationship between celebrity endorsement and repurchase intention, while brand trust does not.
The quantitative study used Partial Least Square-Structural Equation Modeling with 397 respondents.
Choosing endorsers based on trust and expertise can enhance consumer loyalty and brand perception.

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Implication

Quantitative analysis reveals celebrity endorsement significantly influences brand image and credibility, suggesting marketing strategies for local beauty brands.

Cite This Study

Christalia et al. (2025) studied this question.

synapsesocial.com/papers/68c1bb5b54b1d3bfb60ecde3 https://doi.org/10.57185/jetbis.v4i7.187

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Implication

Quantitative analysis reveals celebrity endorsement significantly influences brand image and credibility, suggesting marketing strategies for local beauty brands.

The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand

Key Points

Discussion

Implication

Cite This Study

The Influence Of Celebrity Endorsement On Repurchase Intention With The Role Of Brand Image, Brand Credibility, And Brand Trust As Mediation On The Somethinc Brand

Key Points

Discussion

Implication

Cite This Study

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