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August 12, 2024Lokawati Jurnal Penelitian Manajemen dan Inovasi RisetOpen Access

Analisis Pengaruh Celebrity Endorsement dan Price Perception terhadap Purchase Intention

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Authors

FNFebryana NawantoroUniversitas Nusa BangsaIHIndra HastutiUniversitas Nusa BangsaTMTaufiq Nur MuftiyantoUniversitas Nusa Bangsa

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Cite This Study

Nawantoro et al. (2024) studied this question.

synapsesocial.com/papers/68e5cb5eb6db6435875617e0https://doi.org/10.61132/lokawati.v2i5.1177
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Brand Awareness, Perceived Quality, Celebrity Endorsement and Brand Equity on Buying Interest in Somethinc Skincare Product2025
  2. 2The Influence of Content Quality And Price On Purchase Decision of Skintific Skincare Products Mediated By Visibility Celebrity Endorsers (Empirical Study: Instagram Users In Jakarta)2024 · 1 citations
  3. 3Influence Of Celebrity Endorsers, Content Marketing, And Product Quality On Purchasing Decisions For Skintific Products (Study On Skintific Product Users In Semarang City)2024 · 1 citations
  4. 4Factors Influencing Consumer Purchase Intention Towards Beauty Products in Indonesia2025
  5. 5The Effect of Product Quality, Price Promotion and Brand Image on Purchasing Decisions at Somethinc Skincare2024 · 1 citations