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September 2, 2024Business and Entrepreneurial Review (BER)Open Access

The Influence of Advertising, Brand Image, and Product Quality on Purchase Decisions of Skincare Beauty Products in Medan

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Authors

ALAngela Callista LeonardiPelita Harapan UniversityAAAlfonsius AlfonsiusPelita Harapan University

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Cite This Study

Leonardi et al. (2024) studied this question.

synapsesocial.com/papers/68e59a2bb6db64358753504ehttps://doi.org/10.25105/v24i1.20661
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Influence of Social Media Marketing , Product Quality and Price Perceptions on Purchasing Decisions for Some Skincare Products2024
  2. 2The Effect of Product Quality, Price Promotion and Brand Image on Purchasing Decisions at Somethinc Skincare2024 · 1 citations
  3. 3The Influence of Service Quality, Online Customer Reviews and Ratings on Purchasing Decisions of Skincare Cosmetics in the DKI Jakarta Region2024
  4. 4The Influence of Brand Image, Celebrity Endorser, Electronic Word of Mouth and Communication Media on Purchase Decisions2025
  5. 5Factors Influencing Consumer Purchase Intention Towards Beauty Products in Indonesia2025