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September 10, 2025Jurnal Studi Multidisiplin Ilmu.

Country of Origin Effect on Purchase Intention Towards Korean Skincare Products

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Authors

NPNabila PutriUniversitas Swadaya Gunung Jati DSDiana Novita SariInstitut Seni Budaya Indonesia Bandung KRKurnia Khafidatur Rafi'ahPadjadjaran University

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Implication

Survey reveals perceived quality significantly influences purchase intention for Korean skincare in Generation Z, suggesting marketing strategies based on quality perceptions.

Key Points

Perceived quality significantly influences consumers’ purchase intentions for Korean skincare products, indicating marketing importance.
In the study, 140 Generation Z respondents were surveyed online in West Java, revealing insights into their purchasing behavior.
Analysis utilized structural equation modeling with a partial least square approach to delineate the relationships between variables.
The findings underscore that country of origin alone does not affect purchase intention, emphasizing the mediation of perceived quality.

Cite This Study

Putri et al. (2024) studied this question.

synapsesocial.com/papers/68c199e89b7b07f3a061b971 https://doi.org/10.35912/jasmi.v1i3.3150

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Implication

Survey reveals perceived quality significantly influences purchase intention for Korean skincare in Generation Z, suggesting marketing strategies based on quality perceptions.

Country of Origin Effect on Purchase Intention Towards Korean Skincare Products

Discussion

Member takes

Implication

Key Points

Cite This Study

Country of Origin Effect on Purchase Intention Towards Korean Skincare Products

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider