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August 11, 2025International Journal of Asian Business and Management

The Influence of Country of Origin, Brand Image and Product Price on Customer Satisfaction Through Purchasing Decisions for Chinese Skincare Products

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Authors

SHSugeng HannantoMPMahir PradanaASAnita Silvianita

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Overview

Quantitative analysis finds that country of origin, brand image, and price perception significantly influence purchasing decisions in Indonesian consumers.

Key Points

  • Purchasing decisions are significantly influenced by country of origin, brand image, and price perception, leading to higher customer satisfaction.
  • The analysis revealed that brand image notably affects purchasing decisions, with a measurable impact on customer satisfaction.
  • This quantitative research used Partial Least Squares-Structural Equation Modeling to analyze data from 325 valid consumer responses.
  • The findings highlight the importance of brand positioning and consumer perception in marketing strategies for skincare products in emerging markets.

Cite This Study

Hannanto et al. (2025) studied this question.

synapsesocial.com/papers/68a360e00a429f7973329288https://doi.org/10.55927/ijabm.v4i3.252
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Country of Origin Effect on Purchase Intention Towards Korean Skincare Products2024 · 1 citations
  2. 2The Influence of Product Quality and Price on Purchasing Decisions for The Originote Skincare Products (Case Study of The Originote Users, South Jakarta)2024
  3. 3Factors Influencing Consumer Purchase Intention Towards Beauty Products in Indonesia2025
  4. 4The Influence of Brand Image, Digital Marketing, and Online Customer Reviews on Purchasing Decisions in the Skincare Industry2025
  5. 5The Influence of Electronic Word of Mouth (E-WOM), Celebrity Endorsers, and Country of Origin on Purchasing Decisions for Skintific Products2024 · 1 citations