What type of study is this?

This is a Descriptive Analysis study (also classified as: Structural Equation Modeling).

September 10, 2025International Journal of Economics Development Research (IJEDR)Open Access

Economic and Social Drivers of Imported Halal Skincare Purchases Among Urban Generation Z Consumers

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Authors

SSSyaefulloh SyaefullohUniversitas Esa Unggul HHHamsal HamsalIslamic University of Riau

Discussion

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Implication

Descriptive analysis shows brand image and trust significantly influence purchase intention in Gen Z, indicating marketing strategies should focus on these areas.

Key Points

Brand image significantly affects behavioral intention, enhancing the likelihood of purchase among consumers.
Brand trust positively impacts purchase intention, underscoring its importance in the halal skincare market.
Price has a positive but non-significant effect on behavioral intention, suggesting it may not be a decisive factor.
Attitude and religiosity do not significantly influence behavioral intention to purchase halal skincare products.

Cite This Study

Syaefulloh et al. (2025) studied this question.

synapsesocial.com/papers/68c193f19b7b07f3a0617fef https://doi.org/10.37385/ijedr.v6i3.8122

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Implication

Descriptive analysis shows brand image and trust significantly influence purchase intention in Gen Z, indicating marketing strategies should focus on these areas.

Economic and Social Drivers of Imported Halal Skincare Purchases Among Urban Generation Z Consumers

Discussion

Member takes

Implication

Key Points

Cite This Study

Economic and Social Drivers of Imported Halal Skincare Purchases Among Urban Generation Z Consumers

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider