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September 10, 2025Asian Journal of Islamic Management (AJIM)Open Access

Social media influencers on halal cosmetic purchase intention among Gen Z Muslims

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Authors

FRFatma Nur RokhmahMOMarina OktariTWTika Widiastuti

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Overview

Quantitative analysis reveals social media influencers affect purchase intention of halal cosmetics, suggesting marketers adapt to Gen Z values.

Key Points

  • Attitudes toward social media influencers significantly impact purchase intention for halal cosmetics.
  • Perceived credibility and trust noted as key factors influencing attitudes in the context of Gen Z Muslims.
  • Religiosity did not significantly moderate the influencer-purchase intention relationship among respondents.
  • Marketers should engage authentic influencers aligned with Islamic values to better connect with Muslim Gen Z.

Cite This Study

Rokhmah et al. (2025) studied this question.

synapsesocial.com/papers/68c1b19954b1d3bfb60e91bdhttps://doi.org/10.20885/ajim.vol7.iss1.art7
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