Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
October 21, 2025Airlangga Journal of Innovation ManagementOpen Access

Influence of Celebrity Endorsers and Halal Lifestyle on Gen Z’s Skincare Purchase Interest in East Java

View Full Paper
Ask AI
Bookmark
Share

Authors

WJWildatul JannahUniversitas BondowosoSRSiti RahmaIslamic University of Indonesia

Discussion

Loading...

Member takes

Implication

Analysis reveals celebrity endorsers and halal lifestyle influence skincare purchase interest in Generation Z, suggesting targeted marketing strategies.

Key Points

  • Celebrity endorsers and halal lifestyle strongly impact Generation Z's skincare purchase interest.
  • Statistical analysis confirmed significant effects from these factors on consumer behavior.
  • Data was gathered from 110 Gen Z respondents in East Java through an online survey.
  • Marketing strategies can be enhanced by leveraging celebrity influence and aligning with halal values.

Cite This Study

Jannah et al. (2025) studied this question.

synapsesocial.com/papers/68f74e597f21f73e19e5b3d8https://doi.org/10.20473/ajim.v6i3.77520
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Determinants of Halal Cosmetics Purchase Intention in Gen-Z: An Empirical Study in Java Island2025
  2. 2Behavior of Halal Cosmetic Product Purchase Decision In Generation Z2024 · 3 citations
  3. 3Analysis of Factors Influencing Purchase Intention on Halal-labeled Cosmetics in Bogor by Generation Z2024
  4. 4Social media influencers on halal cosmetic purchase intention among Gen Z Muslims2025 · 3 citations
  5. 5Economic and Social Drivers of Imported Halal Skincare Purchases Among Urban Generation Z Consumers2025