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The research aims to explore the impact of lifestyle on halal fashion consumption among Generation Z in Pekalongan.

February 5, 2026

Halal Fashion and Gen Z: Driving Sustainability Through Lifestyle

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Examines how lifestyle influences halal fashion consumption in Generation Z, highlighting implications for sustainable practices.

The research aims to explore the impact of lifestyle on halal fashion consumption among Generation Z in Pekalongan.
Conducted a survey with 255 Gen Z respondents
Analyzed data using Warp PLS-SEM
Evaluated relationships between lifestyle and halal fashion consumption
Lifestyle significantly predicts halal fashion consumption (β = 0.74, p < 0.001)
Influencer endorsements did not show a significant moderating effect (β = 0.02, p = 0.38)
Findings suggest lifestyle impacts consumer behavior and marketing strategies

Affa et al. (2025) studied this question.

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