Communicating Mission and Values in Faith-Based Organizations: Synthesis and Future Directions

This article synthesizes key dimensions of communication in faith-based organizations, integrating insights from organizational identity, branding, mission alignment, internal and external communication, storytelling, stakeholder engagement, evaluation, and overcoming communication challenges. It demonstrates how effective communication sustains trust, reinforces legitimacy, and mobilizes support across resource-constrained and culturally diverse environments. Drawing on case studies from Compassion International, World Vision, Islamic Relief Worldwide, BRAC, and Caritas Internationalis, the article highlights communication as both a practical and ethical process. The synthesis emphasizes adaptability to emerging technologies, shifting cultural contexts, and evolving stakeholder expectations. For scholars, it provides a comprehensive framework situating communication within nonprofit theory and practice. For practitioners, it offers forward-looking strategies for embedding mission-driven communication into everyday operations, strengthening organizational resilience and long-term sustainability.