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In the era of the experience economy, to satisfy consumers' spiritual and sensory needs, scholarly attention has turned towards "sensory engineering" which emphasizes the measurement of the human five senses, transforming them into data factors for rational analysis.Sensory engineering has important implications in the experience economy, which has evolved with the increased emphasis on services.It is closely related to the experience economy as it emphasizes adding value to products and services by optimizing the user's sensory experience.The primary goal of this study is to explore the creation of thematic coffee space atmospheres that meet user experiential needs, focusing on the five senses.To achieve this, a combined quantitative-qualitative research design was employed for an indepth analysis.This study through case analysis, affirms the manifestation and role of the five-sensory experience in cafe spaces.Additionally, it utilizes qualitative analysis to effectively measure customer satisfaction and its correlation with five types of sensory experiences.The adoption of this method aims to accurately capture consumers' perceptions of the cafe environment and provide specific recommendations for enhancing the consumer experience in cafes.Ultimately, this study analyzes the relationship between sensory experiences and spatial design, quantifying the importance of five types of sensory experiences in spatial design.It provides concrete validation for the theory of sensory experiences in spatial design.These findings enrich the theoretical content of sensory experiences and can guide new trends in themed cafe design, as well as direct future directions in spatial design.
Ma et al. (Wed,) studied this question.