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Experiential learning through digital technologies has been a buzzword in the higher educational system in recent times, which is advancing with the pace of technology. One such experiential learning tool, simulation games are widely used in a variety of industries as well as in the higher education sector, as a learning and assessment tool. The simulation-based learning helps students to acquire skills like decision-making and critical thinking which are very important for B-school students for stepping into the professional world. This case study is about one such India-based organization, Learnbiz Simulations, which provides services of designing and conducting business simulation games. The case focuses on exciting value propositions, journey and a variety of challenges faced by Learnbiz simulations in the area of client outreach and market expansion to B-school students, MDPs, corporates for in-company training and recruitments. The case links with the theories of digital marketing strategies for enhancing customer outreach to B2B organizations as well as technology adoption and business growth potential. The case studies about how the company can deploy the phenomenon of marketing of simulation products by Learnbiz simulations to facilitate experiential learning in higher education in light of regulatory emphasis on outcome-based pedagogy. The case further explores the phenomenon of customer outreach and the use of digital media for creating brand awareness among tech-savvy young generation. In light of ongoing discussions over the New Education Policy in the Indian Education System and the outcome-based education as advocated by the Washington Accord-based National Board of Accreditation, there is an immense opportunity for deploying business simulations as a part of an active learning process in the B-school education.
Chandwaskar et al. (Mon,) studied this question.