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March 18, 2026

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The Pricing Decision. (Book Review).

PMPhilip E. Meyer RPRalph S. PolimeniHofstra University

Key Points

To evaluate the key concepts and insights presented in 'The Pricing Decision.'
Critical analysis of the book's chapters
Assessment of key pricing strategies
Evaluation of decision-making frameworks
Identified effective pricing strategies discussed in the book
Highlighted decision-making processes used by businesses
Revealed the importance of market analysis in pricing decisions

Abstract

Abstract Reviews the book "The Pricing Decision," by Lawrence A. Gordon, Robert Cooper, Haim Falk and Danny Miller.

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Cite This Study

Meyer et al. (Thu,) studied this question.

synapsesocial.com/papers/69ba425c4e9516ffd37a2941 https://doi.org/https://doi.org/10.2308/tar-4482173

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Prices (Book).1933
2Cost Analysis for Product Line Decisions.1967
3Price Practices and Price Policies (Book).1954
4The Lease/Buy Decision (Book).1981
5Business Concentration and Price Policy (Book).1956

La Décision de Tarification. (Critique de Livre). | Synapse