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March 18, 2026

The Pricing Decision. (Book Review).

Key Points

To evaluate the key concepts and insights presented in 'The Pricing Decision.'
Critical analysis of the book's chapters
Assessment of key pricing strategies
Evaluation of decision-making frameworks
Identified effective pricing strategies discussed in the book
Highlighted decision-making processes used by businesses
Revealed the importance of market analysis in pricing decisions

Abstract

Abstract Reviews the book "The Pricing Decision," by Lawrence A. Gordon, Robert Cooper, Haim Falk and Danny Miller.

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Authors

P

Philip E. Meyer

R

Ralph S. Polimeni

Hofstra University

Journals

The Accounting Review

Actions

Institutions

Hofstra University

References and Citations

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The Pricing Decision. (Book Review). | Synapse

Cite this study

Meyer et al. (Thu,) studied this question.

synapsesocial.com/papers/69ba425c4e9516ffd37a2941 — DOI: https://doi.org/10.2308/tar-4482173