Key points are not available for this paper at this time.
Journal Article What Makes Advertising Profitable? Get access William James Adams, William James Adams University of Michigan Search for other works by this author on: Oxford Academic Google Scholar Janet L. Yellen Janet L. Yellen Board of Governors of the Federal Reserve System, Washington, D.C. Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 87, Issue 347, 1 September 1977, Pages 427–449, https://doi.org/10.2307/2231552 Published: 01 September 1977 Article history Received: 01 March 1977 Published: 01 September 1977
Adams et al. (Thu,) studied this question.