Key points are not available for this paper at this time.
Journal Article Designing Research for Application Get access Bobby J. Calder, Bobby J. Calder Search for other works by this author on: Oxford Academic PubMed Google Scholar Lynn W. Phillips, Lynn W. Phillips Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Tybout Alice M. Tybout Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 197–207, https://doi.org/10.1086/208856 Published: 01 September 1981 Article history Received: 01 August 1978 Revision received: 01 March 1981 Published: 01 September 1981
Calder et al. (Tue,) studied this question.