Journal Article Designing Research for Application Get access Bobby J. Calder, Bobby J. Calder Search for other works by this author on: Oxford Academic PubMed Google Scholar Lynn W. Phillips, Lynn W. Phillips Search for other works by this author on: Oxford Academic PubMed Google Scholar Alice M. Tybout Alice M. Tybout Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 2, September 1981, Pages 197–207, https://doi.org/10.1086/208856 Published: 01 September 1981 Article history Received: 01 August 1978 Revision received: 01 March 1981 Published: 01 September 1981
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