Casting The Net: Surveying an Internet Population

At any given moment there are thousands of surveys and polls being conducted on the web, yet surprisingly little scholarly research is reported about this new technique. After a summary review of the comparative literature on e-mail and “snail mail” and a more extensive review of research involving web-based methods, this article contrasts e-mail and web-based survey techniques used in an ongoing study of the web presence provider industry. Practical issues of web-surveying methods are highlighted, such as programming pitfalls, sample-building, and incentives.