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In this paper, I use an anthropological perspective to explore the dimensions of “coffeeworld” as it is depicted on prime time network television programming. I do not examine coffee commercials, but rather the programming context that conditions in part viewers’ perceptions of coffee, which ostensibly delivers a receptive audience to prospective marketers. I explore the cultural significance of coffee in the form of themes emerging from a close viewing of top‐rated programs.
John F. Sherry (Sun,) studied this question.