Integrating SEM and ANN to Explore the Impact of Pragmatic, User, and Service Experiences on IT Service Quality

Key Points

• This research aims to examine how pragmatic and user experiences influence IT service quality through integrated modeling.
• Integration of Structural Equation Modeling (SEM) and Artificial Neural Networks (ANN)
• Data collected from diverse user experiences in IT services
• Analysis of the impact of various experience factors on service quality
• Identified significant relationships between user experience and service quality metrics
• Demonstrated the predictive power of the integrated SEM and ANN approach
• Highlighted the importance of pragmatic experience in enhancing service provision