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IntroductionSuccessful innovation progresses from an initial creative act, taking place in what is often called “the fuzzy front end” (Jørgensen et al., 2011; Reid & de Brentani, 2004), to the act of commercialization (execution), and then beyond that to sustainability and the evolution of the innovation (Wooder & Baker, 2012). Typically, this is seen as a one-way process of
Rasmussen et al. (Thu,) studied this question.
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