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A customer-survey tool: Using the “quality sample” | Synapse

December 1, 1992Cornell Hotel and Restaurant Administration Quarterly44 citations

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A customer-survey tool: Using the “quality sample”

JBJonathan D. BarskyUniversity of San Francisco

Key Points

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Abstract

Abstract Most guest surveys provide unreliable and distorted information-but there is an easy way to deal with that problem

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Jonathan D. Barsky (Tue,) studied this question.

synapsesocial.com/papers/6a865514cdff5daddc73a977 https://doi.org/https://doi.org/10.1016/0010-8804(92)90094-l

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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Attribute Importance: Contrasting Measurements1979 · 80 citations
2Mail Surveys and Response Rates: A Literature Review1975 · 861 citations
3Expectations and Norms in Models of Consumer Satisfaction1987 · 1,023 citations
4Predicting Response Speed in Mail Surveys1980 · 29 citations
5An Investigation into the Determinants of Customer Satisfaction1982 · 2,926 citations