Mudra Institute of Communications Ahmedabad

Recent papers from Mudra Institute of Communications Ahmedabad

1. Mother Tongue Prestige: The Sociolinguistics of Privilege in Urban Middle‐Class Education in India By Jessica SujataChandras, London and New York: Routledge. 2023. 216 pagesJournal of Linguistic Anthropology · 2026
2. The camouflage effect in service platforms: when manipulated identities distort trustJournal of Services Marketing · 2026
3. Governing AI Across Markets: How Client-Origin Expectations Shape Human-AI Collaboration in Globally Oriented Advertising Agencies in AsiaJournal of Global Marketing · 2026
4. Negotiating Digital Autonomy in Rural Kerala: Gendered Constraints and Everyday ResistanceWomen s Studies in Communication · 2026
5. Unveiling the self through augmented reality consumption experiencesJournal of Consumer Marketing · 2026
6. Modeling the drivers of IT employee burnout due to aggressive AI adoption: a TOE-GINA approachInternational Journal of Productivity and Performance Management · 2026
7. Understanding Consumer Resource Scarcity: A Mixed‐Method StudyJournal of Consumer Behaviour · 2026
8. Does workplace environment correlate with occurrence of burn disability in India?Burns Open · 2026
9. Practice Pattern of Critical Care UltraSonography in India (POCUS India): A Multicenter Cross-sectional SurveyIndian Journal of Critical Care Medicine · 2026
10. Between Assets and Outcomes: A Multi-dimensional Analysis of Research, Library Impact and Placement Trends in Business SchoolsJournal of Creative Communications · 2026
11. The role of signaling in inducing a sense of community: an experimental investigation of multi-sided platform marketsEuropean Journal of Marketing · 2026
12. Becoming Fat ‘Differently’: Theorising ‘Embodied Re-visioning’Body & Society · 2026
13. Transparency Matters: Psychological Ownership and Trust as Mediators of Explainable Artificial Intelligence EffectivenessPsychology and Marketing · 2026
14. Bleucares: it cares for women. Do women care?The CASE Journal · 2026
15. Tangled in influence: uncovering brand challenges in online influencer marketing through integrated marketing communications and grey influence analysisMarketing Intelligence & Planning · 2026
16. Making a brand “inclusive” with consumers (end-users) and non-consumers (suppliers) participants for stakeholder well-beingJournal of Product & Brand Management · 2026
17. Looking Back to Move Forward: A Scientometric Overview of the Journal of Creative Communications (2006–2025)Journal of Creative Communications · 2025
18. Understanding the defining characteristics of a high-quality conceptual articleEuropean Journal of Marketing · 2025
19. Book review: AI-Powered Ecommerce – How Machine Learning Is Transforming Online ShoppingAslib Journal of Information Management · 2025
20. Opinion leadership in a digital age: The rise of nano and micro-influencersTelematics and Informatics · 2025