Recent papers in Journal of Segmentation in Marketing

1. The Household Life Cycle Model as a Segmentation Tool in Urban ChinaJournal of Segmentation in Marketing · 2001
2. A Cost-Benefit Approach to Segment-Based Mass CustomizationJournal of Segmentation in Marketing · 2001
3. Kid Pleasers to Service LoversJournal of Segmentation in Marketing · 2000
4. The Substantiality TestJournal of Segmentation in Marketing · 2000
5. Do Benefit Segments Have Demographic Correlates?Journal of Segmentation in Marketing · 1999
6. Targeting Financial Influential by Means of the Decision-Making ProcessJournal of Segmentation in Marketing · 1998
7. A Probabilistic Model of Brand Choice Incorporating Purchase Reinforcement and Variety Seeking BehaviorJournal of Segmentation in Marketing · 1998
8. Market Segmentation in the People's Republic of ChinaJournal of Segmentation in Marketing · 1998
9. A Preliminary Investigation of Ego DimensionsJournal of Segmentation in Marketing · 1998
10. A Portfolio-Based Approach to the Segmentation of Markets for Financial ServicesJournal of Segmentation in Marketing · 1998
11. Business Segmentation BasesJournal of Segmentation in Marketing · 1998
12. Internet SegmentationJournal of Segmentation in Marketing · 1998
13. Destination MarketingJournal of Segmentation in Marketing · 1998
14. Behaviours versus Demographics as Identifiers of CHAID SplitsJournal of Segmentation in Marketing · 1998
15. Segmenting the Hispanic Market Based on Ethnic Origin and IdentityJournal of Segmentation in Marketing · 1997
16. The Qualitative Comparative MethodJournal of Segmentation in Marketing · 1997
17. Identifying Socioeconomic Factors of Store Choice for Western Clothing ConsumersJournal of Segmentation in Marketing · 1997