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Two of the most interesting and useful aspects of the Internet marketplace are providing research and targeting specific marketing segments. A plethora of free information on Net users and their habits exists on the Web. In addition, marketers can conduct their own online research inexpensively through e-mail and a variety of Websites analysis tools. Target marketing on the Web means customizing content and advertising for each individual user. This paper explains how to use this twenty-first century medium effectively, today.
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Susie Chang (1998) studied this question.
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