Assistance for UMKM: Digital marketing and branding of Bakso Jamur Tabanan

This community service program aims to assist the UMKM Bakso jamur in Sanggulan, Tabanan, in increasing production, improving packaging, and expanding marketing. The main challenges faced include simple packaging without labels, which reduces product appeal, and limited marketing through WhatsApp and Facebook with a local target market. The proposed solutions include updating the packaging using clear PP plastic and vacuum-sealed packaging with attractive labels, as well as providing branding and marketing training through social media platforms such as Facebook and Instagram. The training was conducted using lectures, Q&A sessions, and hands-on practice to enhance the partner's digital skills. Additionally, promotional support in the form of banners was prepared to introduce the product during CFD activities. The results of this program show improved packaging quality that is more attractive and professional, increased skills in utilizing social media for marketing, and expanded market reach. This program successfully provided positive impacts on the development of the UMKM and opened opportunities to enhance competitiveness and partner income in the future.