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Assistance for UMKM: Digital marketing and branding of Bakso Jamur Tabanan

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Community service program improves packaging and expands digital marketing for UMKM in Tabanan, suggesting enhanced competitiveness.

Improved packaging attracts more customers and enhances product appeal.
Social media marketing skills increased, expanding the reach to broader audiences.
Training involved lectures and hands-on practice to boost digital capabilities.
These efforts positively impacted UMKM development and partner income potential.

Damayanthi et al. (2025) studied this question.

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