Digitalization Strategy for Tailoring UMKM Branding in Mainan Village Banyuasin

View Full Paper

Ask AI

Bookmark

Authors

Discussion

Community service enhanced branding and market expansion for local sewing MSMEs, indicating a need for support.

Increased brand awareness was achieved through a focused community service program.
Utilizing product packaging and social media improved visibility and consumer recognition significantly.
Incorporating branding elements like logos and banners established a stronger business identity.
Continuous evaluation of strategies indicated potential for expanded MSME sales and market reach.

Callistasari et al. (2025) studied this question.

View Full Paper

Ask AI

Bookmark