Can extended reality (XR) be effectively applied in organizational learning practices for creative industry? A pilot study

Purpose This pilot research aims to explore the factors and practical considerations involved in implementing XR distributed platforms to facilitate employees’ creative competencies. Design/methodology/approach This pilot research employs a quasi-experimental approach, dividing participants into two groups: (1) an experimental group and (2) a control group. The experimental group engaged in a pilot learning strategy utilizing a XR distributed platform, while the control group experienced a traditional training format consisting of lectures and workshops within their organizations. Findings The results indicate that employees’ creative learning outcomes in XR environments surpass those achieved through traditional in-house training, particularly in the domain of creative idea development. Research limitations/implications The implementation of an XR distributed platform in creative organizational learning and communication yields positive outcomes. This research pioneers the application of situated learning principles in organizational contexts, where learners acquire skills in structured environments applicable to real-world practices (Jaya et al. 2025). Practical implications It is evident that future research on organizational learning and communication will evolve to a new level, driven by the emergence of advanced XR. Originality/value This pilot research explored the factors and practical considerations involved in implementing XR distributed platforms to facilitate employees’ creative competencies.