Time as a New Basis for Pricing - A Study of the Price Discrimination Mechanism for Early Bird Tickets

This paper takes the early bird ticket as an entry point to explore the new pricing mechanism based on the time dimension. First, it discusses the feasibility and advantages and disadvantages of this new mechanism from the theoretical aspect by combining previous research results, and then, through case studies, it analyzes the characteristics of early bird ticket pricing and the effectiveness of this strategy. Finally, combining with the model of grounded theory, it is concluded that this mechanism has the characteristics of limited time sales and low price sales, which can make consumers generate purchasing motivation and push them to consume, which proves the validity of this new pricing mechanism, and at the same time, through further analysis, this paper finds that there are hindering factors and external factors in the process of the mechanism's functioning, which weaken the purchasing motivation, and so this new pricing mechanism does not work stably. The new pricing mechanism does not work stably, in order to enhance the stability of the model, this paper puts forward new requirements for the development of enterprises in the new era.