Masculinity and Self-Perception: The Emotional Drivers of Male Aesthetics

Aims and Background: Men comprise up to 16% of aesthetic patients, however, the unique motivations and experiences of male patients remains understudied. We aimed to synthesise evidence on social, emotional and psychopathologic drivers of male interest in aesthetic procedures, and outline clinical implications for aesthetic practitioners. Methods: Changing expressions of masculinity, media and technology, as well as social, romantic and professional influences were explored. Research regarding psychopathology and body dysmorphic disorder (BDD) in male aesthetic patients was reviewed. Results: Modern, fluid notions of masculinity have normalised aesthetic interventions among male patients. However, men experience ongoing stigma as a barrier to accessing treatment. Men display similar motivations to women, but report professional drivers more frequently. Mental health concerns and BDD prevalence rates are inconsistently reported among male aesthetic patients, but are likely to predispose males to more challenging treatment experiences. Clinical implications and recommendations for working with male patients are discussed. Conclusions and Clinical Relevance: As men continue to undertake cosmetic procedures more frequently, practitioners should take care to adapt their approaches to the unique preferences of male patients. This includes shifts in language, advertising, consultation and treatment planning to overcome stigma and barriers to access, while prioritising safe, ethical care.