What question did this study set out to answer?

This study aims to re-assess the motivations behind patient decision-making for aesthetic treatments in the context of post-COVID influences.

Re: Exploring the psychological and social motivations for aesthetic treatments in the post-COVID era

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Cross-sectional research examines motivations for aesthetic treatments in diverse populations, highlighting evolving patient expectations.

This study aims to re-assess the motivations behind patient decision-making for aesthetic treatments in the context of post-COVID influences.
Cross-sectional design exploring self-reported data on patient motivations for aesthetic procedures.
Larger multicenter and systematic investigations included over 9,000 participants.
Focus on the impact of psychological readiness and social media on patient decisions.
Documented complexity of motivations includes intrapersonal factors like aging concerns and negative self-appraisals.
Social network influences significantly contribute to decision-making in aesthetics.
Increased media exposure correlates with heightened motivations for cosmetic treatments.

Prager et al. (2026) studied this question.

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Cross-sectional research examines motivations for aesthetic treatments in diverse populations, highlighting evolving patient expectations.