The role of social media in the rising demand for cosmetic procedures among young adults : a public health and clinical perspective

This report examines the public health implications of social media on body image and the rising demand for cosmetic procedures among young adults. It highlights how platforms such as Instagram and TikTok promote idealised, digitally enhanced beauty standards, contributing to body dissatisfaction, low self-esteem, and increased interest in aesthetic interventions. Using a Population, Exposure, Outcome (PEO) framework, the report explores key social determinants, including socioeconomic status, peer influence, and health literacy. Epidemiological evidence demonstrates a correlation between social media use, mental health concerns, and the uptake of cosmetic procedures, including cosmetic tourism. The findings also identify significant clinical and economic challenges, particularly for healthcare systems managing complications. The report concludes that multidisciplinary interventions, including stricter regulation, improved patient education, and psychological screening, are essential to mitigate risks and promote informed decision-making.