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This research aims to explore how social media influences decisions regarding aesthetic treatments through various psychological factors.

February 2, 2026Open Access

The Impact of Social Media on Aesthetic Treatment Decisions: An Interdisciplinary Study

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Interdisciplinary study examines social media's influence on aesthetic treatment decisions, highlighting psychological effects.

This research aims to explore how social media influences decisions regarding aesthetic treatments through various psychological factors.
Mixed-methods case study involving surveys, interviews, and digital observation.
Sample included 50 active social media users from Jakarta.
Path analysis was used to examine variables like social comparison and self-esteem.
Social media exposure has a significant positive impact on aesthetic treatment decisions.
Increased social media exposure leads to higher levels of social comparison, negatively affecting self-esteem.
Lower self-esteem correlates with a higher likelihood of pursuing aesthetic treatments.
The proposed model exhibits strong explanatory power, with R² values from 0.570 to 0.871.

Suzanna Suzanna (2026) studied this question.

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