Ethical Ideologies and Sustainable Consumption: Insights From Chinese Consumers

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Ethical ideologies, including relativism and idealism, promote ethical consumption among Chinese consumers.
Data analysis used partial least squares structural equation modeling (PLS-SEM) on 392 survey responses.
The study reveals significant differences in consumption behaviors based on age and gender among consumers.
Findings offer valuable insights for businesses aiming for sustainable practices in global markets.

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Survey research reveals that ethical ideologies influence sustainable consumption behaviors in Chinese consumers, highlighting cultural differences.

Shahzad et al. (2025) studied this question.

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Survey research reveals that ethical ideologies influence sustainable consumption behaviors in Chinese consumers, highlighting cultural differences.