A Critical Evaluation of Digital Marketing Practices and Their Implications for Business Success

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Main findings show integrated digital strategies significantly improve business performance.
Strong evidence indicates many firms struggle with ROI measurement and skill gaps in digital marketing.
Comprehensive analysis of secondary data identifies challenges and success factors in digital marketing.
This research highlights the importance of ethical practices and personalized approaches for sustained success.

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This evaluation reveals that integrated digital marketing strategies enhance business performance, indicating a need for strategic alignment.

K. et al. (2025) studied this question.

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This evaluation reveals that integrated digital marketing strategies enhance business performance, indicating a need for strategic alignment.