August 6, 2025Open Access

Emotional Appeals of Food Bank Posters: An Exploratory Eye-Tracking Study

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MAIN FINDING: Emotional content alters visual attention in food bank advertisements, with negative imagery capturing initial attention.
KEY EVIDENCE: Participants showed fastest attraction to negative posters while dissonance visuals led to deeper processing.
APPROACH: The study analyzed eye-tracking data from 98 participants viewing four types of food bank posters.
SIGNIFICANCE: Findings highlight the need for effective visual design to enhance food bank donation efforts.

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Implication

Eye-tracking study reveals emotional content significantly impacts visual attention in food donations, suggesting design strategies for better donor engagement.

Cite This Study

Grabowska-Chenczke et al. (2025) studied this question.

synapsesocial.com/papers/689523d29f4f1c896c42a080 https://doi.org/10.20944/preprints202508.0155.v1

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Implication

Eye-tracking study reveals emotional content significantly impacts visual attention in food donations, suggesting design strategies for better donor engagement.

Emotional Appeals of Food Bank Posters: An Exploratory Eye-Tracking Study

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Discussion

Implication

Cite This Study

Emotional Appeals of Food Bank Posters: An Exploratory Eye-Tracking Study

Key Points

Discussion

Implication

Cite This Study

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