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July 25, 2025Open Access

Marketing Policies in Public Museums of Greece: Empirical evidence and Implications for Policy

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Authors

TMTheodore MetaxasGGGaby Gavriilidis

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Overview

Empirical evidence shows marketing policies enhance visibility in public museums, suggesting improvement in urban tourism dynamics.

Key Points

  • Marketing policies significantly improve the visibility of public museums in Greece.
  • Higher adoption of modern marketing strategies is evident in urban museums compared to those in the Greek periphery.
  • Data was gathered from 114 museums, achieving an 88% response rate from the survey.
  • Findings indicate urban museums are crucial to urban tourism development and city reshaping efforts.

Cite This Study

Metaxas et al. (2025) studied this question.

synapsesocial.com/papers/689a0933e6551bb0af8ce35bhttps://doi.org/10.20944/preprints202507.1708.v1
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