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September 5, 2025Open Access

The Role of events in the development of museums

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Events significantly increase museum attendance and foster local economic development through strategic initiatives.
Diverse cultural resources and professional staff are key strengths that enhance the image of museums and their regions.
The study employed qualitative and quantitative analyses, including in-depth interviews and statistical data from ICOM and NEMO.
Eliminating identified risks and weaknesses in event organization is essential for continuous innovation and success.

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Analysis reveals events enhance museum attendance and regional visibility, suggesting strategic advantages.

Teona Zoidze (2025) studied this question.

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