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July 25, 2025Open Access

Enterprise Social Media and Employee Engagement: A Qualitative Study on Content, Perception, and Sense of Belonging in Internal Public Relations

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Authors

DADaniel Sherrick Apambila

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Overview

Qualitative study reveals enterprise social media fosters employee engagement and belonging through internal communication, indicating importance for talent retention.

Key Points

  • Enterprise social media significantly enhances employee engagement and sense of belonging within organizations.
  • Professional development content and interactive posts effectively improve employees' perceptions of their workplace.
  • The study utilized social exchange theory to analyze how communication technologies impact employee relations.
  • Incorporating gamified content into communication strategies can improve workplace culture and reduce stress.

Cite This Study

Daniel Sherrick Apambila (2025) studied this question.

synapsesocial.com/papers/689a0933e6551bb0af8ce3d3https://doi.org/10.20944/preprints202507.1740.v1
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